Reiwatakiya UK
#1 Ranking on Google UK for “Japanese Beauty
Reiwatakiya is a fast-growing Japanese beauty brand in the UK, offering everything from cult J-beauty skincare to lifestyle accessories. They approached Midori Design Studio to rebuild their Shopify website, structure their product collections, and improve SEO. After launch, the site now ranks #1 in Google UK for ‘Japanese beauty — with higher page speed, better conversion flow, and organic traffic growth.
About the Client
Reiwatakiya is a Japanese beauty and skincare brand offering curated products directly from Japan to UK consumers. With a growing product line and dedicated customer base, they needed a professional e-commerce store that could scale — both in visibility and conversion.
What We Did
Shopify Rebuild: Clean, responsive design with a focus on trust and clarity
Product SEO Strategy: SEO-optimised collections and product titles for long-tail search terms
Navigation Overhaul: Simplified filters and collection layout for better UX
Technical SEO: Meta tags, schema setup, sitemap submission, alt text updates
Google Search Console Integration: Indexed and monitored for keyword growth
Results
Now ranking #1 in Google UK for “Japanese beauty”
Organic traffic up 65% in 60 days
Significant uplift in homepage-to-checkout conversion rate
Bounce rate down 28%
Reiwatakiya’s blog and product descriptions now serve as long-tail keyword magnets
