Camden Coffee Roastery
3x Online Sales Growth in 3 Months
We rebuilt Camden Coffee Roastery’s e-commerce site and launched a growth strategy that tripled online sales in just three months.
About the Client
Camden Coffee Roastery is a specialty coffee company based in London, known for ethically sourced beans, professional brewing gear, and a vibrant café. Their goal was to scale their e-commerce offering while retaining their independent, quality-first brand voice.
What We Did
Shopify Theme Customisation: Full rebuild to improve UI/UX and mobile experience
Product Restructure: Clear navigation for blends, gear, subscriptions
SEO Optimisation: Technical + on-page SEO for key categories and product pages
Google Ads Setup: Search and Shopping campaigns focused on high-intent traffic
Performance Tracking: Integrated GA4 and conversion tracking
Results
3x growth in monthly online sales (from £1.4k in June to £4k+ by September)
Conversion rate doubled (0.69% → 1.55%)
Achieved a £4,800 coffee machine sale in August, bringing total monthly revenue to £7.8k
On track to exceed £10k/month online sales by December
ROAS from Google Ads consistently 4–5x
