Web Design & Social media

Urban Passion

We designed the website, social media and a PR event for Urban Passion- fitnesswear brand in Hong Kong. 

Details

Dec 14, 2019
Urban Passion

Categories

Web Design
Branding

The challenges:

One of the biggest marketing challenges for Urban Passion is that the brand was new and it had no media presence, comparing to many fitness brands that had so much in history and were ranking really well. There are three things we have done to help them build their brand awareness

01

Build their prescense in sports

02

Strengthen their uniqueness on their website

03

Connecting them to suitable influencers to help with promotions

01: Build their prescense in sports

After a long discusstion with the brand owners, we set sail to build their prescense in the sporting industry. We managed to connect them to become a sponsor for a local beach tennis competition – Beach Tennis Gold Coast in Hong Kong. We designed large banners and also awards to help them build their brand awareness and reach out to potential customers who are into sports.

There are many benefits in becoming an event sponsor, it can help increase its credibility, improve its public image, and build prestige

02: Strengthen their uniqueness on their website

We built a user friendly ecommerce website targeted keywords. We have improved their ranking and one of the keywords have ranked from 90 to 11.

03: Connecting them to suitable influencers to help with promotions

We also connected them to suitable influencers to help with brand awareness. By working with influencers that match with your branding – in this case working with micro influencers who are into yoga or gym would help improve the brand’s credibility

“The team at Midori has done an amazing job on our website.”

Theone, Director at Urban Passion

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