Stevie Ward
Our Work with Stevie Ward - Ex-Rugby Captain for Leeds Rhinos
About Stevie
Stevie Ward, a former professional rugby player and captain of the Leeds Rhinos, faced a significant career transition due to ongoing health issues caused by multiple concussions.
With a new focus on promoting mental health through his organization, Mantality, Stevie needed a refreshed personal brand that would resonate with his audience and support his mission.
Project Goals
The goal was to create a cohesive and impactful brand identity for Stevie Ward that would:
- Reflect His New Mission: Transitioning from a celebrated rugby career to a mental health advocate, it was crucial that his brand communicated his dedication to raising awareness and providing support for mental health.
- Maintain His Legacy: While moving forward with his new mission, it was equally important to honour his legacy and achievements in rugby, ensuring that his past successes and leadership qualities were not overshadowed.
- Engage and Inspire: The branding needed to be visually engaging and inspiring, capable of capturing and holding the attention of a diverse audience, including sports fans, mental health advocates, and potential partners.
