Reiwatakiya
Cheers to breaking conventions, embracing flavor, and raising a glass to the art of brewing. Elevate your palate! Services Client Reiwatakiya Year 2023 Website
Challenge
Our client needed a website refresh to better reflect their evolving business values and appeal to a younger demographic.
In response to the evolving demands of the e-commerce landscape and a strategic aim to engage a wider audience, the imperative for Reiwatakiya’s website redesign was recognised.
Guided by a dedication to adaptability, resonance with contemporary trends, and an authentic connection with the diverse consumer base, the redesign embraced a holistic strategy. From intuitive navigation and user-friendly features to an extensive array of filters facilitating swift product searches, the focus was on crafting a seamless shopping journey.
Moreover, paramount importance was placed on tailoring the site’s aesthetics and layout to resonate with the preferences, tastes, and cultural nuances of the UK public. This meticulous attention to detail aimed to cultivate a robust brand identity for Reiwatakiya, solidifying its position as a premier destination for Japanese skincare and beauty products in the UK market.
Goal
We created a brand new look to truly showcase their identity.
At the heart of our e-commerce website design for Reiwatakiya lies a focus on encouraging visitors to create accounts. To achieve this, we’ve implemented several strategies to incentivise sign-ups. For instance, we’ve set up shopping banners with discount offers for customers who create an account. Additionally, we’ve included a pop-up sign-up page that appears when users visit the site, making it easy for them to create an account straight away.
Furthermore, we’ve designed the site with a minimalist approach, ensuring that users can navigate and browse products without feeling overwhelmed. Our user-friendly design includes clear categories, filters, and search functions, enabling customers to quickly find what they’re looking for.
We believe that by providing a seamless shopping experience and incentivising sign-ups, we can establish Reiwatakiya as a leading destination for Japanese skincare and beauty products in the UK.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.
