AILANI
Achieve the same: 14K reach and 295% engagement increase with AILANI on Instagram.
About AILANI
AILANI, a newly launched haircare brand, aimed to penetrate the competitive beauty market with its innovative products. As a fresh entrant, the primary challenge was to build a strong online presence, create brand awareness, and engage a target audience interested in high-quality haircare solutions. The goal was to effectively leverage Instagram to drive traffic, engagement, and sales in a highly saturated market.
Project Goals
Following extensive research, we set out to launch AILANI with a tailored Instagram strategy that would captivate the target demographic. We developed a series of Instagram posts, stories, and reels that showcased the unique benefits of AILANI’s haircare products. By featuring product demonstrations, results, and customer testimonials, we created a compelling narrative that highlighted both efficacy and luxury. Collaborations with beauty influencers further extended our reach, enhancing credibility and attracting a broader audience.
Result
Our focused Instagram strategy delivered exceptional results for AILANI over three months:
Instagram Reach:
- Accounts reached surged to 13,904, with impressions increasing by 246%.
- Engagement saw a substantial rise, with 760 accounts engaged and 2,064 content interactions, a 106% increase.
- Reels significantly contributed, achieving 984 interactions, a 295% increase, including 543 likes, 374 comments, and 48 saves.
- The follower count grew by 142%, reaching 576 followers, with a notable 148% rise in new followers.
These impressive metrics highlight the success of our strategic approach, effectively establishing AILANI’s presence in the competitive haircare market and laying the foundation for continued growth and success.
