Case Study: Turning
E-Commerce Struggles into Success for Reiwatakiya UK
🛍️ From Low Online Sales to a Scalable Growth Engine
Reiwatakiya UK e-commerce was struggling to generate sales, but with our optimization, we transformed their online growth strategy.
Despite running paid campaigns, their monthly revenue averaged just £200–£400 from a £20/day ad budget. With no clear understanding of why the ads weren’t working, they turned to us.
We completely transformed their e-commerce approach, refining their platform, targeting, SEO, and ad strategy. In just a few months, their sales jumped to £900 per week, and their SEO rankings skyrocketed—laying the foundation for sustainable, long-term growth.
🔹 Let’s Elevate Your E-Commerce Strategy
🚀 The Challenge
🔻 Unreliable Inventory Management
Their POS system (Talech) wasn’t synced with their online store, leading to overselling and stock issues.
🔻 Ineffective Ad Campaigns
Their Google Ads weren’t converting, with a £20/day spend generating minimal returns.
🔻 Lack of Audience Targeting
Their website wasn’t optimized for the Japanese and Korean beauty audience, leading to low engagement and conversions.
🔻 Poor SEO & Visibility
They weren’t ranking for key searches, making it difficult for customers to find them organically.
✅ Our Solution
🔄 Migrating from Talech to Shopify
We unified their inventory by moving them to Shopify, ensuring product availability matched real-time demand.
🛍 Targeting the Right Audience
We revamped their website to better connect with J-beauty & K-beauty fans, aligning content and product descriptions with their ideal customer profile.
📢 Launching a Smarter Shopping Campaign
•We optimised product feeds and structured Google Shopping Ads to target high-intent buyers.
•We kept the same £20/day budget but optimized the campaign for higher conversions, which quickly generated £900 per week in revenue.
🔍 SEO That Drives Sales, Not Just Traffic
Over 6 months, we implemented a strategic SEO plan, helping them rank #1 for high-value keywords like:
•“Japanese beauty” •“Japanese skincare UK” •“Japanese shampoo”
Their organic search traffic increased dramatically, reducing reliance on paid ads.
📈 The Results
✔ From £200–£400/month to £900 per week in sales 📈
✔ Ranking #1 for multiple high-traffic keywords 🚀
✔ Eliminated stock issues with a Shopify migration 🔄
✔ Refined ad strategy, turning budget into real returns 💰
💬 Proof That It Works
💬 “Before working with Midori, we had no idea why our ads weren’t converting. Now, we’re finally seeing consistent online sales, and our SEO is bringing in organic customers every day.
— Reiwatakiya UK
💡 Why Midori?
🛍 Optimized Shopping Journeys
From site design to checkout experience, we refine every detail to maximize conversions.
📈 Data-Driven Ad Campaigns
We don’t just set budgets—we optimise targeting, bidding, and messaging to turn spend into sales.
🔍 SEO That Creates Long-Term Growth
Ranking high isn’t enough—we ensure that search visibility translates into real revenue.
We Don’t Just Run Ads—We Build E-Commerce Strategies That Work.
