In a crowded online marketplace, having a visually stunning e-commerce store is just the beginning. Without visibility in search engines, even the most beautifully designed websites struggle to attract customers. This is where SEO services for e-commerce in London can make a measurable difference — helping your store rank higher, drive qualified traffic, and convert visitors into paying customers.
1. Driving the Right Kind of Traffic
SEO isn’t about bringing in more visitors; it’s about bringing in the right visitors — people actively searching for what you sell. For example, if you run a Shopify store selling organic skincare, appearing on page one for “organic face cream UK” is far more valuable than chasing broad, generic terms.
By targeting high-intent keywords relevant to your products, SEO ensures you’re attracting customers who are ready to buy.
2. Optimising Product Pages for Conversions
An effective e-commerce SEO strategy goes beyond keyword placement. It includes optimising product descriptions, images, and even the checkout process to reduce drop-offs.
According to Baymard Institute, the average online cart abandonment rate is nearly 70%. Small improvements — such as simplifying forms or adding trust signals — can significantly increase completed purchases.
For example, when we worked with Reiwatakiya UK, a Japanese beauty e-commerce brand, we optimised their product pages with clearer descriptions, structured data for rich snippets, and faster load speeds. This helped improve both organic search visibility and conversion rates, especially for high-demand seasonal products.
3. Improving Site Performance & User Experience
Google has made it clear: user experience matters. Slow load times, clunky navigation, and poor mobile usability all hurt your rankings and your sales.
At Midori Design Studio, we ensure every e-commerce site we build or optimise passes Google’s Core Web Vitals tests, giving customers a fast, seamless experience from first click to checkout.
4. Leveraging Local SEO for London-Based Businesses
If your e-commerce brand also serves a local market — for example, offering same-day delivery in London — local SEO can put you ahead of competitors. This includes optimising your Google Business Profile, creating location-specific landing pages, and earning backlinks from reputable London-based websites.
Google Business Profile is free to set up and can give your store an extra boost in local search visibility.
5. Measuring, Testing, and Scaling
One of SEO’s biggest strengths is measurability. You can track keyword rankings, traffic sources, and conversions to understand what’s working and what’s not. This allows you to double down on successful strategies and refine underperforming ones.
For one of our e-commerce clients, consistent optimisation and content updates increased organic traffic by over 40% in just six months — leading directly to higher sales without increasing ad spend.
Final Thoughts
Investing in SEO services for e-commerce in London isn’t just about climbing search rankings — it’s about building a steady, sustainable stream of high-quality traffic that converts into revenue. With the right strategy, your online store can thrive in a competitive market while keeping marketing costs predictable.
Want to grow your online sales with SEO? Get in touch with Midori Design Studio to create a strategy tailored to your e-commerce business.