BRKLYN Pizza hong kong

+15% more monthly bookings after a local-SEO and website overhaul

We rebuilt BRKLYN Pizza’s website, fixed their local search presence, and streamlined the booking & delivery journey to drive more tables and orders.

About the Client

BRKLYN Pizza is a New-York-inspired pizzeria and bar in Hong Kong. Before we started, their online presence was fragmented across delivery platforms and an outdated site, with inconsistent name-address-phone details and poor visibility for searches like “HK pizza”. The goal was simple: increase table bookings and grow takeaway orders while keeping the brand’s personality front and centre.

What We Did

Website Redesign (WordPress): Lightweight build optimised for mobile, with a clear “Book a Table” and “Order Delivery” path on every page.
Information Architecture & Menu UX: Structured menus (pizzas, bundles, sides, drinks) with scannable sections and sticky actions.
Local SEO Foundation: Google Business Profile optimisation, consistent NAP citations, and on-page SEO for “pizza Hong Kong”, “HK pizza”, and neighbourhood queries.
Menu & Local Schema Mark-up: Implemented Restaurant, Menu, and LocalBusiness schema to improve rich results.
Reviews Engine: Table-top QR codes and post-visit prompts to drive Google reviews and fresh UGC.
Analytics & Tracking: GA4 with events for bookings, delivery clicks, calls, and direction requests.
Speed & Core Web Vitals: Image compression, caching, and lazy-loading to keep pages fast.

Results

- Bookings up 15%+ per month following the launch.
- First-page rankings for “HK pizza” and related local terms.
- More actions from Google Business Profile (calls, directions, and website visits).
- Faster site, better UX: Clearer paths to reserve or order, improving conversion.