ThreadChain
Launching a UK-based Ethical Fashion Platform
We helped bring ThreadChain to life — connecting Leicester garment factories with local entrepreneurs through a custom-built Shopify marketplace.
About the Client
ThreadChain is an initiative built to reduce waste in fashion and empower local makers. Based in Leicester, it connects surplus stock from UK garment factories with small businesses, side hustlers, and ethical fashion brands. The vision: a dropshipping-style platform that supports circularity and British manufacturing.
What We Did
Shopify Store Setup: Custom structure to handle supplier tagging, stock sorting, and B2B/B2C presentation
Syncee Integration: For automated product syncing from Leicester manufacturers
Brand Development: Tone of voice, visual direction, storytelling (with factory-first messaging)
Landing Pages: “How it Works”, “Our Story”, and segmented brand pages for each audience
Coming Soon Strategy: Built a phased pre-launch version before stock listings were added
Results
Platform now features 10+ UK factories
Connected with over 30+ ethical fashion entrepreneurs at launch
Reduced overproduction by helping sell “cabbage” (surplus stock) via dropshipping
Website supports both direct-to-entrepreneur and bulk buyer journeys
